The Knowledge Vault
Pros and cons of running a promotion
Everyone loves a sale right? But are you sacrificing the integrity of your brand to make a quick buck? Special offers are a great way of generating new business, especially at busy times of the year such as Black Friday or Christmas. However, they can also attract the type of customer that will never purchase at full price. The sentence, "I'll just wait until it goes on sale" is something we're...
Should Tassie Businesses Use Brand Reps/Influencers?
We have lightly touched on Brand Reps in the past but we have never dedicated a full blog to it. We know that a lot of Tasmanian businesses who would benefit from using this in their marketing...
8 Steps To Reaching a Mainland Audience
I love Tasmania - for its uniqueness when it comes to small business; hobbies that turn into a full-scale business, local produce, handmade or homemade goods, locally crafted products, families open...
Developing a Kick-Ass Marketing Strategy for Your Business
Have you ever got really pumped up about ramping up your marketing, so you start taking heaps of action but don’t really see any results for your efforts? *SIGH* This can be really disheartening,...
Supporting Your Local Small Businesses
2020 has really given us a run for our money, and we’re only three months in! The reality of what small businesses face over the coming months is daunting to say the least. Personally, we are a...
9 Steps To Setup Your Facebook Pixel
After reading our blog on Why Every Business Needs A Facebook Pixel, you're probably pretty keen on getting this thing set up now, hey?If you’re already running Facebook Ads without one, you’re...
6 Ways To Get Your Customers To Do Your Marketing For You
Did you know your customers can be your most influential marketing resource? Before the rise of social media, relying on your customers to spread your business via word of mouth was unpredictable...
Grow Your Business From Your Customers Inbox – Email Marketing Tips
Scenario: A client purchases an item from you. Provides their contact information, ticks yes to receiving communication from you… then never hears from you again. YIKES!EDM... AKA: Electronic Direct...
Lets Go Live in 2020!
This is it.. Consider this our challenge together to conquer this absolutely crucial marketing technique in 2020. Are you ready? *Gulp* I don’t think I am. Over my eight years in business, I have...
Get Results on Facebook in 2020
It’s been an interesting year in the land of Facebook. There’s a growing trend of the younger generation moving away from the social media monolith and ditching it altogether, moving onto the...
Add Value to Your Content in 2020
We constantly beat the drum, but Blogs drive traffic to your website. There is absolutely no disputing that. #analyticsAt The Island Creative, we use them as our “give back” to our current and...
Share Your Story in 2020
Relatable content will still be king in 2020. People are no longer connecting with shiny advertising produced by large corporations. You will notice that even companies like Coca Cola are making...
Should I Be Blogging For My Business?
First of all, yes you should be! But why should you be blogging for your business? Well, let us explain...We love the concept of blogging in business, not only for ourselves but also our clients,...
I love sharing my knowledge and continuously invest in training and upskilling so that I can bring you the most up to date industry news. With new articles published regularly, there is always something new to learn, tips and tricks to discover and helpful hacks to implement into your business plan.
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