The Knowledge Vault

The power of A/B split testing

The power of A/B split testing

A/B split testing is a great way to measure the performance of your website, but what the heck is it and how does it work? The simplest way of explaining A/B split testing is that it's a method of comparing two versions of a webpage against each other to determine which one performs better. The most common testing option would be for conversions, which is when someone goes to your website and...

Establishing your expertise with your audience

Want to be known as an expert in your field? Of course you do, every business owner out there wants to be taken seriously. They want to convey that they know what they're doing and that they have...

How to formulate your brand voice! 

Cool and casual, formal and matter-of-fact, scientific and evidence-based...there are so many tones and directions to take your business communication in, but how do you pick the right one and how...

The Island Creative - Birds eye view - hands over a notebook, sitting on a laptop on a wooden desk. Coffee, glasses also on the desk

I love sharing my knowledge and continuously invest in training and upskilling so that I can bring you the most up to date industry news. With new articles published regularly, there is always something new to learn, tips and tricks to discover and helpful hacks to implement into your business plan.



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