The Knowledge Vault
The power of A/B split testing
A/B split testing is a great way to measure the performance of your website, but what the heck is it and how does it work? The simplest way of explaining A/B split testing is that it's a method of comparing two versions of a webpage against each other to determine which one performs better. The most common testing option would be for conversions, which is when someone goes to your website and...
Pros and cons of running a promotion
Everyone loves a sale right? But are you sacrificing the integrity of your brand to make a quick buck? Special offers are a great way of generating new business, especially at busy times of the year...
Establishing your expertise with your audience
Want to be known as an expert in your field? Of course you do, every business owner out there wants to be taken seriously. They want to convey that they know what they're doing and that they have...
Seven Content Marketing Mistakes To Avoid Like a Hot Salmon Milkshake!
When you're planning your marketing content, it can be difficult to know where to begin. There are lots of helpful blog articles out there showing you how to get started and how to make the most of...
WTF is Content Batching? And why you’ll thank us for the introduction.
Sam's favourite topic, content batching. A recent content batching convert, Sam wants to give you her top tips for batching your content and why this way of planning and creating content might be...
How to formulate your brand voice!
Cool and casual, formal and matter-of-fact, scientific and evidence-based...there are so many tones and directions to take your business communication in, but how do you pick the right one and how...
I love sharing my knowledge and continuously invest in training and upskilling so that I can bring you the most up to date industry news. With new articles published regularly, there is always something new to learn, tips and tricks to discover and helpful hacks to implement into your business plan.
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