The Knowledge Vault

The power of A/B split testing

A/B split testing is a great way to measure the performance of your website, but what the heck is it and how does it work? The simplest way of explaining A/B split testing is that it's a method of comparing two versions of a webpage against each other to determine which one performs better. The most common testing option would be for conversions, which is when someone goes to your website and...

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I love sharing my knowledge and continuously invest in training and upskilling so that I can bring you the most up to date industry news. With new articles published regularly, there is always something new to learn, tips and tricks to discover and helpful hacks to implement into your business plan.



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