Feeling stuck every time you sit down to write a blog?
You’re not alone. For solo operators and small business owners blogging can feel like a never-ending battle. You want to connect with your audience, share valuable insights, and grow your business, but instead, you’re staring at a blank page, wondering where to even start.
What if I told you there’s an easier way? A way to come up with blog ideas, sound just like you, and cut your writing time in half—all without hiring a copywriter?
Say hello to ChatGPT, your new blogging secret weapon!
And here’s my Inception moment: I used a custom GPT to help me write this blog about using ChatGPT! Let me show you how I’ve turned AI into my personal content assistant and how you can do the same to make blogging feel effortless.
Let’s Start with Blog Ideas
The hardest part of blogging is often figuring out what to write about. ChatGPT can brainstorm for you, but only if you ask the right questions. A generic prompt like “What should I write about?” isn’t going to cut it. You need to be specific—tell it who you are, who you’re writing for, and what you want to achieve.
Here’s an Example:
“I’m a health coach for busy professionals. I want to write a blog that helps my audience improve their energy levels naturally. Can you suggest some blog post ideas?”
In seconds, ChatGPT might give you ideas like:
- “10 Daily Habits to Naturally Boost Your Energy”
- “Why Sleep is Your Secret Weapon for Productivity”
- “The Energy-Draining Foods You Didn’t Know You’re Eating”
These ideas are targeted, relevant, and easy to turn into full posts.
Refining Your Ideas
Once you’ve chosen a topic, ChatGPT can help you flesh it out. Let’s say you pick “10 Daily Habits to Naturally Boost Your Energy.” You can follow up with:
“Can you create a catchy introduction and a list of 10 habits with brief explanations for this blog?”
And just like that, you’ve got a solid draft to work from.
Sound Like You
Here’s where the magic happens: teaching ChatGPT to match your voice. It’s surprisingly good at adapting to tone, but you need to guide it. For example, if you want to sound conversational and friendly:
“I write in a relaxed, approachable tone with a focus on empowering readers. Can you rewrite this intro to match my style?”
If the initial draft sounds too stiff, it might suggest something like this:
- Before: “Boosting your energy naturally is achievable with these simple habits.”
- After: “Feeling drained? Let’s fix that! These 10 easy habits will have you feeling energised in no time.”
The difference? It sounds more like you.
Battling Writer’s Block
When you hit a wall, ChatGPT can push you through it. Here are some prompts that work wonders:
- “Help me come up with a story to open my blog about overcoming fatigue.”
- “What’s a common misconception about [your topic] that I could address?”
- “Suggest a call-to-action that encourages readers to book a consultation with me.”
My Secret Weapon: Custom GPTs
Now, this is where things get next-level. ChatGPT is incredible on its own, but you can build custom GPTs that work specifically for you. I’ve created several for my businesses, and they’ve completely transformed how I work.
What Can a Custom GPT Do?
- Match my voice. I’ve trained my GPTs with samples of my blogs, emails, and other content so they sound just like me.
- Understand my businesses. My GPTs are loaded with knowledge about my healthcare and coaching businesses. They know my services, audience, and goals, so their suggestions are always on point.
- Simplify my workflow. I use them daily to brainstorm blog ideas, draft social posts, write client emails, and even outline strategies.
These custom GPTs aren’t just tools—they’re like having an extra (super-smart) team member who’s always available.
The Final Step: Add You
As great as ChatGPT is, your audience connects with your voice and perspective. Always take the final draft and add your personal touch: share a real story, include an example from your experience, or explain why the topic matters to you. That’s what turns a good blog into a great one.
Ready to Transform Your Blogging?
Blogging doesn’t have to feel like pulling teeth. With ChatGPT—and even better, your own custom GPT—you can create value-packed, audience-focused content in a fraction of the time.
Want to see what’s possible? I offer Hour of Power sessions to help you set up your own custom GPT tailored to your voice and business. Let’s make blogging (and running your business) as easy as it should be.