Feeling stuck every time you sit down to write a blog? You’re not alone. For solo operators and small business owners blogging can feel like a never-ending battle. You want to connect with your...
Crafting Prompts That Deliver Results
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Marketing
Breathe New Life into Your Website: How Updating Old Content Can Boost Your SEO
Is your website content starting to feel a little tired? You’re not alone. Plenty of small business websites are filled with great ideas… from five years ago. The good news? Just because something’s...
The Power of Evergreen Content: Your Social Media Secret Weapon
What Is Evergreen Content? Evergreen content, as the name suggests, is content that remains relevant and valuable over time. Unlike trend-driven posts or news updates, evergreen content isn’t tied...
Should I Be Blogging For My Business?
(Spoiler: Yes, You Should!) When I first started blogging, it was for one simple reason: I wanted to help people. I had a million ideas buzzing around in my head—lessons I’d learned, stories I...
How Storytelling Transformed My Marketing—and Why It Works
Storytelling has become one of my favourite ways to connect with my audience. It’s more than just a way to get attention—it’s about building genuine trust and creating relationships that last. In a...
Facebook Page vs Facebook Group: What’s the difference, and should you be using both?
If you’re running a small business, a community organisation, or even a local club, chances are you’ve set up a Facebook Page. But have you ever wondered if you should also have a Facebook Group?...