When Lea Farrow reached out to me about revamping her marketing website, I knew there was a lot of potential to unlock. Her existing site was built on Bakery Builder, a solid platform, but one that wasn’t fully meeting her needs. We decided to make the leap to Divi for more flexibility and a cleaner, modern design, allowing her to have better control over her site as her business grew.
A Collaborative Approach
One of the unique aspects of this project was that I didn’t just build the site—I taught Lea how to use it as we went along. This hands-on learning experience allowed her to feel confident making updates and changes moving forward. Empowering clients with the tools they need to manage their own websites is one of the core elements of my approach, and Lea was a keen learner!
The Colour Challenge
The site’s original palette featured a bold combination of a reddy orange and green. While striking, it ran the risk of feeling too seasonal—think Christmas all year round! To avoid that, we made a key decision to tone down the orange, opting for a more muted shade. This allowed the site to maintain its vibrancy without feeling overwhelming or too holiday-themed. The result was a balanced, eye-catching design that still honoured Lea’s brand identity.
The Power of Divi
The move to Divi was a game-changer for Lea. Not only did it provide more flexibility and design options, but it also allowed for a smoother user experience on the back end. Lea can now update her content, adjust layouts, and experiment with different design elements without needing to rely on a developer. That level of autonomy is something I strive to deliver for all my clients.
Final Thoughts
Working with Lea Farrow Marketing was a rewarding experience, both in terms of the creative process and the chance to empower Lea to take control of her digital presence. Watching her grow in confidence as we built out the site together was a real highlight for me. Now, with a refreshed design and the tools to keep it looking sharp, Lea is ready to take her marketing business to the next level.