Facebook Page vs Facebook Group: What’s the difference, and should you be using both?

If you’re running a small business, a community organisation, or even a local club, chances are you’ve set up a Facebook Page. But have you ever wondered if you should also have a Facebook Group? The short answer is: probably, yes.

Although they’re both part of Facebook, Pages and Groups serve very different purposes. Used together, they can help you build a stronger connection with your audience while keeping internal conversations clear and well-organised.

Let’s break it down.

What is a Facebook Page?

Think of a Facebook Page as your shopfront or community noticeboard. It’s public, easy to find through search, and visible to anyone — whether they follow you or not.

With a Page, you can:

Share updates, photos, events and videos with the wider public
Run Facebook ads
Respond to messages and comments from the public
Get insights into who’s interacting with your content

A Page is ideal for marketing your business or organisation to people who aren’t already involved — potential customers, clients, or members. It gives you a platform to tell your story, build credibility, and show what you’re all about.

What is a Facebook Group?

A Group, on the other hand, is designed for conversation and connection. It can be public, private, or hidden, depending on who you want to include.

Groups are great for:

Member-only updates and discussions
Peer-to-peer support or collaboration
Getting feedback or running informal polls
Creating a sense of community among people who already know you or your work

You can even set group rules, moderate posts, and create guides or learning units if you want to keep things organised.

Why Use Both?

Using a Page and a Group allows you to speak to two very different audiences — the public and your inner circle.

Here’s how that plays out in the real world:

My Rotary club has a Facebook Page where we share events, community projects and all the exciting things the club is doing. It’s there to attract interest, show our impact, and keep the public up to date. But behind the scenes, we also have a private Facebook Group just for members. It’s where we share meeting reminders, have casual chats, and keep things moving between catch-ups.
A business I work with uses their Page to market their products and services to the public. But they also run a private customer-only Group, where people can resell items, offer feedback, and take part in market research. It keeps their loyal customers engaged, while their public-facing content stays clear and consistent.

This setup avoids cluttering your main Page with internal chatter, and gives your members or customers a dedicated space to connect with each other — and with you.

Which One Should You Start With?

If you’re starting from scratch, your Page is the place to begin. It helps people find you, learn about what you do, and get a feel for your brand.

Once your community starts to grow — whether it’s customers, staff, or members — consider creating a Group to give them a place to talk, ask questions and share ideas.

It’s not about choosing one or the other. It’s about using each tool for what it does best.

Final Thoughts

A Facebook Page builds your public presence. A Facebook Group builds your community.

Used together, they give you a smart way to manage your communications — whether you’re running a local club, a team of staff, or a loyal customer base. And the best part? It keeps the right messages going to the right people.

If you’re thinking about setting up a Group alongside your Page and need a hand planning how it should be used, feel free to reach out — I’m always happy to chat through what might work for your team or audience.

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