A/B split testing is a great way to measure the performance of your website, but what the heck is it and how does it work? The simplest way of explaining A/B split testing is that it's a method of comparing two versions of a webpage against each other to determine...
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Pros and cons of running a promotion
Everyone loves a sale right? But are you sacrificing the integrity of your brand to make a quick buck? Special offers are a great way of generating new business, especially at busy times of the year such as Black Friday or Christmas. However, they can also attract the...
Establishing your expertise with your audience
Want to be known as an expert in your field? Of course you do, every business owner out there wants to be taken seriously. They want to convey that they know what they're doing and that they have the expertise to deliver a great service, or provide a quality product....
Best form builder for small business? We vote Jotform!
Since 2010 when The Island Creative really started helping small business kick goals with their websites, we needed a robust, intuitive and flexible form tool that connects with loads of external services... in walked Jotform! We've been using and recommending this...
Get Appy! Shop Appsumo.
AppSumo is a daily deals website for digitally distributed goods and online services. AppSumo was founded in March 2010 by serial online entrepreneur Noah Kagan. Erica's kryptonite!! She has found many a fantastic deal on Appsumo and purchased some of our software on...
Better workflows with Flowlu
Business Management Software Flowlu provides all the essential online tools to run your company - from project and customer relationship management to finance tracking - in one place! So easy! Another absolute game changer for us was the implementation of Flowlu....
Our favourite scheduling tool, Publer.
You can use Publer for Facebook Pages, Locations and Groups, Instagram Business accounts, Twitter accounts, LinkedIn Profiles and Pages, Pinterest accounts, Google My Business locations and YouTube channels that you manage. We use Publer exclusively to schedule in our...
Why we love Australian online design start-up – Canva!
Launched in 2013, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere. We use Canva to create our social media designs, basic graphic design, flyers and booklets. You name it, you can...
Local business Stork Talk redesigned their website to allow customers to “screen shop”
New Website Redesign for Stork Talk Showcasing all their in-store products so their customers can browse online before they visit! Showing your customers what you have in-store is crucial in this day and age. Your customers want to know what to expect before visiting...
How To Write Scroll-Stopping Posts
Are you tired of putting in hours of work with your social media posts to get no reactions or engagement? Don’t worry - we’ve all been there! It takes time to find your voice and determine what works and what doesn’t, so don’t give up! However, in saying that, maybe...