The Knowledge Vault

Knowing your why and how powerful it can be in your business


As we celebrate our 13th year in business, I can’t help but think about the number thirteen and its reputation. While some might consider it unlucky, for us, it represents the beginning of exciting new chapters. This journey with local businesses has taught us the importance of understanding our ‘why,’ which is the driving force behind everything we do.

My own ‘why’ comes from a place close to home. During my time in radio, I saw too many small businesses close because they couldn’t establish a strong online presence. This struck a chord with me, prompting me to put my computer skills to good use. Starting with simple WIX sites, I eventually expanded into social media and digital marketing, helping numerous Tasmanian businesses along the way. As my experience grew, so did my services, which now include strategic business coaching and developing more complex WordPress websites that are not only functional but crucial to the businesses they represent.

The power of knowing your purpose in business is huge—it’s like having a compass that keeps you on track no matter what.

When you’re clear about your ‘why,’ you’re not just another face in the crowd. You stand out. Your purpose lights the way, helping you navigate through tough choices and setting you apart from the competition.

Your ‘why’ isn’t just your motivation; it’s what makes your brand real. It brings an authenticity that customers can feel, building trust and loyalty because they see your sincerity and commitment.

And let’s talk about how it guides your decisions. With a clear purpose, every choice you make drives you closer to your goals, making sure you’re always moving in the right direction.

So, how do you find your ‘why’? It starts with looking inward:

  • Think about what gets you out of bed in the morning. What are you passionate about? What keeps you going even on tough days?
  • Reflect on the parts of your business that give you the most joy. What makes you feel fulfilled?
  • Consider the challenges your customers face. What problems are you eager to solve for them?

Listen to your gut—your ‘why’ is more than just a mission statement; it’s the core of your purpose.

Looking forward, our commitment to our purpose is stronger than ever. We know it’s what will drive us forward, shape our identity, and create meaningful impact. Thanks for being on this journey with us. Here’s to more years filled with purpose, passion, and success.