Cool and casual, formal and matter-of-fact, scientific and evidence-based...there are so many tones and directions to take your business communication in, but how do you pick the right one and how do you decide what do you want your product or service to say? It’s...
It’s never too early to start working on your marketing strategy for 2021. Let’s be honest, if we don’t start working on it now, the chances of it happening before January 1st are pretty slim… in case you needed the reminder, that’s less than 2 months away!We’re all...
I love Tasmania - for its uniqueness when it comes to small business; hobbies that turn into a full-scale business, local produce, handmade or homemade goods, locally crafted products, families open cellar doors or whiskey distilleries and so much more. It means we...
If you are anything like me, when you first started your business you no doubt had a million amazing ways for how you were going to run it, market & advertise it and lots of crazy ideas to grow your new business. But, like most of us, the general day-to-day of...
Have you ever got really pumped up about ramping up your marketing, so you start taking heaps of action but don’t really see any results for your efforts? *SIGH* This can be really disheartening, but we’re here to tell you to not lose faith 🙌 You were probably 80-90%...
Feeling like this guy? Lacking those creative juices to smash out your marketing? Creative burnout is almost inevitable in our industry. We basically spend the majority of our day thinking outside the box; writing catchy social media captions, designing the perfect...
Over the last eight years, I’ve quite successfully built a whole business working remotely. I get asked regularly when I think we will get to the point of requiring an office and while I had absolutely thought about this in the past, my answer now is, never. I am...
This has to be one of my most favourite parts of business. I am a total software junkie. It’s an obsession, seriously, I am sure the girls just roll their eyes now when I tell them I have found “the perfect” piece of software to utilise within the business… and...
I have a setting on my phone that stops access to all apps except the phone and messages after I have hit a certain amount of hours of usage. In all honesty, I set the number of hours relatively high, knowing how much I use my phone for my business, and it is not...
I was recently discussing a job interview with a friend, strongly encouraging them to ensure that they are themselves. You don't want to pretend to be someone you're not and then spend the entire time employed with this completely opposite persona. Or worse, go from...