The Importance of Consistent Branding

You might have noticed that we have recently rebranded, and we are in absolute love over our new colour scheme! To go along with our new modern and sleek logo, we have recently redesigned our client proposals, website and are busily working on unveiling our new social media presence! We are interested to hear if you like our new branding? In this month’s blog, we’re hoping to explain why consistent branding is so important for your business. How you put yourself out there can give you major edge with your competition… One of the major components of branding happens to be your logo, and what your logo looks like strongly impacts your business. Your branding is the first thing that a customer sees, so it is important that it reflects what your business is about, and it also needs to stand out enough to provide instant recognition for your customers and potential customers. In today’s environment, branding is more important than ever… Think about popular brands like Facebook, Visa, Disney, Coke, Apple, and even McDonalds. What do they all have in common?

– Their branding is instantly recognisable.- Everything is consistent and cohesive, from their logo to their website and even right down to their signage.- It sets them apart from their competitors. According to Australian Business, branding has the ability to impact upon your sales potential and profits. So, it is integral to your business that you stand out from the crowd… Customers and potential customers build trust and put their emotions behinds the products/services offered by your company and a major part of that is from your branding. The old saying “you should never judge a book by its cover” couldn’t be further from the truth when it comes to branding. So what does your brand say about you? See you next month, The Island Creative Crew.