Would you panic?
If social media is your main way of reaching new customers, it might be time to think about other ways to connect. While I don’t think social media is going anywhere soon, having a backup plan is crucial. That’s where email marketing comes in. Let’s explore how to build an email list so you’re not left relying solely on social media.
Create a FREEBIE!
When it comes to email, people are a bit protective. I mean, who wants more ‘junk’ mail, right? But offer something valuable, and suddenly, giving out an email doesn’t seem so bad. Think about your ideal client: What problems do they have, and how can you help? What could you offer that’s valuable enough for them to share their email address with you?
Here are some ideas to get you started:
For Service-Based Businesses:
- An eBook with your top ten tips on ‘X’
- A video series on achieving ‘X’
- A workbook to help with ‘X’
For Product-Based Businesses:
- A discount code for your online store
- Early access to new products and exclusive offers
- A special ‘members’ lifetime discount
- A free ‘something’ for their next visit
When you’re deciding on your freebie, put yourself in your customer’s shoes. What are they looking for, and what do you have to offer? Once you nail these questions, you’ll be on your way to creating a great freebie.
Automate It All!
The best part? You can automate the whole process! With tools like MailChimp, Mailerlite etc, managing your mailing list, designing email campaigns, and creating landing pages becomes a breeze. Once someone signs up, they automatically receive your freebie or a series of emails. It’s like having a marketing assistant working for you 24/7.
Imagine having a lead magnet working in the background, drawing people to your business. All you have to do is direct people to your landing page, and the system takes care of the rest. It’s a great way to build a warm audience to then be able to sell your products or services.
Ready to Take Action?
Here’s what you need to do next:
- Decide on your freebie and create it.
- Set up your landing page/email management system.
- Start directing potential customers to your landing page.
- Use your growing mailing list to market your business! Need some help? Check out our blog on Effective Email Marketing Strategies.
Of course, if you need help setting up an email system or designing a freebie, we’re here to help. Whether you need a bit of guidance or want us to handle everything, get in touch, I have coaching sessions available through the Tasmanian Digital Ready program or my Hour of Power Service.
