A/B split testing is a great way to measure the performance of your website, but what the heck is it and how does it work? The simplest way of explaining A/B split testing is that it's a method of comparing two versions of a webpage against each other to determine...
Everyone loves a sale right? But are you sacrificing the integrity of your brand to make a quick buck? Special offers are a great way of generating new business, especially at busy times of the year such as Black Friday or Christmas. However, they can also attract the...
When you're planning your marketing content, it can be difficult to know where to begin. There are lots of helpful blog articles out there showing you how to get started and how to make the most of your content marketing. But what about the pitfalls that can come with...
Cool and casual, formal and matter-of-fact, scientific and evidence-based...there are so many tones and directions to take your business communication in, but how do you pick the right one and how do you decide what do you want your product or service to say? It’s...
Are you tired of putting in hours of work with your social media posts to get no reactions or engagement? Don’t worry - we’ve all been there! It takes time to find your voice and determine what works and what doesn’t, so don’t give up! However, in saying that, maybe...
What would you do if social media disappeared tomorrow? Is this your main source of marketing and reaching new customers? Do you have another way you could connect with your customers without social media? I don’t imagine social media will be disappearing in the...
Some people would say that email marketing is dead, especially since the introduction of social media. Like any form of marketing, you need to keep up with the evolving trends, listen to what your customers want and have a marketing plan that reflects the business...
It’s never too early to start working on your marketing strategy for 2021. Let’s be honest, if we don’t start working on it now, the chances of it happening before January 1st are pretty slim… in case you needed the reminder, that’s less than 2 months away!We’re all...
When it comes to marketing, most businesses will put everything in the same basket, but realistically, marketing can be broken into two types: Organic Marketing & Paid Marketing. What a lot of small businesses and clients ask us is ‘which one is more important?’....
We have lightly touched on Brand Reps in the past but we have never dedicated a full blog to it. We know that a lot of Tasmanian businesses who would benefit from using this in their marketing strategy and want to help you do it, so let’s dive right in!Firstly, you...