Want to be known as an expert in your field? Of course you do, every business owner out there wants to be taken seriously. They want to convey that they know what they're doing and that they have the expertise to deliver a great service, or provide a quality product....
When you're planning your marketing content, it can be difficult to know where to begin. There are lots of helpful blog articles out there showing you how to get started and how to make the most of your content marketing. But what about the pitfalls that can come with...
So first up, what is batching?
Batching is when you decide to create a big wad of content at one time with the intention of feeding it out over a period of time (a month, 2, 3, 6 months) and, as long as you leave room for reactive material (like changes to Covid-19 restrictions, stock limitations, changes to delivery times etc.) it’s a great way for a lot of businesses owners to save time and get off the content creation hamster wheel.
Cool and casual, formal and matter-of-fact, scientific and evidence-based...there are so many tones and directions to take your business communication in, but how do you pick the right one and how do you decide what do you want your product or service to say? It’s...
Are you tired of putting in hours of work with your social media posts to get no reactions or engagement? Don’t worry - we’ve all been there! It takes time to find your voice and determine what works and what doesn’t, so don’t give up! However, in saying that, maybe...
What would you do if social media disappeared tomorrow? Is this your main source of marketing and reaching new customers? Do you have another way you could connect with your customers without social media? I don’t imagine social media will be disappearing in the...
Some people would say that email marketing is dead, especially since the introduction of social media. Like any form of marketing, you need to keep up with the evolving trends, listen to what your customers want and have a marketing plan that reflects the business...
When it comes to marketing, most businesses will put everything in the same basket, but realistically, marketing can be broken into two types: Organic Marketing & Paid Marketing. What a lot of small businesses and clients ask us is ‘which one is more important?’....
We have lightly touched on Brand Reps in the past but we have never dedicated a full blog to it. We know that a lot of Tasmanian businesses who would benefit from using this in their marketing strategy and want to help you do it, so let’s dive right in!Firstly, you...
2020 has really given us a run for our money, and we’re only three months in! The reality of what small businesses face over the coming months is daunting to say the least. Personally, we are a small business ourselves and we work closely with a large number of local...