(Spoiler: Yes, You Should!) When I first started blogging, it was for one simple reason: I wanted to help people. I had a million ideas buzzing around in my head—lessons I’d learned, stories I...
Erica Jeffrey
How Storytelling Transformed My Marketing—and Why It Works
Storytelling has become one of my favourite ways to connect with my audience. It’s more than just a way to get attention—it’s about building genuine trust and creating relationships that last. In a...
WordCamp Sydney 2024
My Key Takeaways from WordCamp Sydney 2024 This past weekend at WordCamp Sydney was everything I’d hoped for and more. Being surrounded by passionate people, learning from experienced speakers, and...
Transforming Lea Farrow Marketing: From Bakery Builder to Divi
When Lea Farrow reached out to me about revamping her marketing website, I knew there was a lot of potential to unlock. Her existing site was built on Bakery Builder, a solid platform, but one that...
Facebook Page vs Facebook Group: What’s the difference, and should you be using both?
If you’re running a small business, a community organisation, or even a local club, chances are you’ve set up a Facebook Page. But have you ever wondered if you should also have a Facebook Group?...
Accessible website benefits
Up-skilling is vital in the world of web, and we're really putting in the effort at the moment to bring our team up to speed on accessibility. We have always believed in making websites that...